Senior Graphic Design students Rabeya Khatoon, Alisha Saiyed, Aisha AlSaad and Muneera Al-Obaidan have won second place in this first regional competition of its kind. The top three winners will receive funding to implement the final design and will work with the shop-owner to introduce the new visual identity.
Colloquially known as a “cafeteria”, Honey Queen is a small “hole-in-the wall” restaurant that offers simple, wholesome Bangladeshi cuisine. Serving food from the kitchen just like at home, the restaurant is well known for its Nihari, a special meat stew, as well as its more homely dishes. Fresh ingredients and affordable prices ensure a daily crowd.
To rebrand this little restaurant, the students and faculty took a human-centered approach to create a dynamic brand identity that would reflect its authenticity and atmosphere. They hope this rebrand will cater not only to Honey Queen’s existing clientele, but also open the doors to a variety of customers.