Colloquially known as a “cafeteria”, Honey Queen is a small hole-in-the-wall restaurant that offers simple, wholesome Bangladeshi cuisine. Served from the kitchen just like at home, the restaurant is well known for its Nihari, a special meat stew, as well as its more homely dishes. Fresh ingredients and affordable prices ensure a daily crowd. To rebrand this little restaurant, we took a human-centered approach to create a dynamic brand identity that would reflect the authenticity and atmosphere of the restaurant.
This project was awarded by Wajha in Amman – Jordan.